MVP development and growth for founders in Africa
For founders and businesses in Kenya, Nigeria, Egypt, Morocco, Tanzania, Rwanda, Ghana and South Africa: products built for mobile money, WhatsApp and the phones your customers actually use.
- Mobile money and local card gateways built in, such as M-Pesa and MTN MoMo
- WhatsApp-first sales, support and follow-up
- Light, fast products that work on mid-range Android phones and slower connections
- Content and products in English, French, Arabic and Swahili
- A Dubai base for founders selling between Africa and the GCC
WhatsApp, Facebook, Instagram and TikTok for consumers; LinkedIn and referrals for B2B; Google Search for services.
Built for how each market pays and buys.
- Currency
- KES
- Payments
- M-Pesa, cards
- Languages
- English, Swahili
- Where buyers look
- WhatsApp, Facebook, TikTok, LinkedIn
- Currency
- NGN
- Payments
- Cards and bank transfers via Paystack or Flutterwave
- Languages
- English
- Where buyers look
- WhatsApp, Instagram, X, TikTok
- Currency
- EGP
- Payments
- Cards, Fawry, InstaPay, mobile wallets
- Languages
- Arabic, English
- Where buyers look
- Facebook, WhatsApp, TikTok
- Currency
- MAD
- Payments
- Cards, cash on delivery
- Languages
- Arabic, French
- Where buyers look
- Facebook, Instagram, WhatsApp
- Currency
- TZS
- Payments
- M-Pesa and other mobile money
- Languages
- Swahili, English
- Where buyers look
- WhatsApp, Instagram, Facebook
- Currency
- RWF
- Payments
- MTN MoMo, Airtel Money, cards
- Languages
- Kinyarwanda, English, French
- Where buyers look
- WhatsApp, X, Instagram
- Currency
- GHS
- Payments
- MTN MoMo, cards
- Languages
- English
- Where buyers look
- WhatsApp, Facebook, TikTok
- Currency
- ZAR
- Payments
- Cards, instant EFT
- Languages
- English and local languages
- Where buyers look
- WhatsApp, Facebook, LinkedIn, Google
Read before you start.
How to validate a startup idea before you build anything
Five quick ways to test whether people will pay, using conversations, landing pages and small experiments.
4 min read
How to add payments to your app or website in the UAE
Cards, Apple Pay, payment links, subscriptions and pay-by-bank: the options for taking payments in a UAE product, and how to choose.
4 min read
AI sales agents on WhatsApp and Instagram: how UAE businesses answer every lead
Most enquiries arrive on chat, often after hours. How an AI sales agent answers, qualifies and books, then hands over to your team.
4 min readDo you work with founders in Africa remotely?
Yes. We work remotely with demos at every stage. East Africa is one hour behind Dubai and North and West Africa are one to four hours behind, so working hours overlap.
Can you integrate mobile money?
Yes. We connect mobile money and local card gateways through payment providers that support your country, alongside cards, Apple Pay and Google Pay where available.
Can you help an African business sell into the UAE and GCC?
Yes. We build GCC landing pages, Arabic content and lead generation from our Dubai base so you can test demand before setting up locally.