Frequently asked questions

Eedlee helps founders turn an idea into a product that earns, and helps growing businesses attract the customers that fit them best. We run two services: MVP Studio and ICP Magnet. Paid lead generation on Meta, Google, LinkedIn and TikTok is part of ICP Magnet.

We are based in Dubai and work with founders anywhere in the world. The UAE and GCC are our home markets, so we know them well, but every product we build is designed to launch in any market.

An ICP (Ideal Customer Profile) is the evidence-based picture of the customer you are best placed to win, serve and keep. We start with it because every later decision, from features to ads, gets cheaper and more accurate once you know exactly who you are building and selling for.

Tap “Tell us your business idea” and either record a video of up to 5 minutes or upload your pitch deck as a PDF. Our team reviews every idea and replies on WhatsApp.

Yes. ICP Magnet works for B2B companies selling to other businesses, B2C businesses selling to consumers, and D2C brands selling direct online.

An MVP (minimum viable product) is the smallest version of your product that real customers will use and pay for. It proves demand before you spend on the full product.

It depends on scope: the features, integrations and platforms you need. After a short discovery call you get a clear scope and the stages we will go through, and you see progress at every stage.

Yes. An AI prototype is a great starting point for showing the idea. We turn it into a real product with accounts, payments, security, a revenue model and the support needed to run it as a business.

Yes. We build the revenue model into the MVP from day one: subscription plans, trials, billing, upgrades, commissions or pay-per-use, plus the dashboards to track MRR, ARR and churn.

Your accounts, content and customer data stay yours. Software and licensing terms are set out in your agreement.

ICP Magnet is a growth system built around your Ideal Customer Profile. It covers positioning, search and AI visibility, PR, content, nurturing, funnels and automation, with regular reviews that decide what changes next.

Most agencies sell activity, such as posts or ads. ICP Magnet starts with research to define who your best customers are, then builds every channel around them and changes course based on what the data shows.

SEO gets you ranked in search results. AEO (Answer Engine Optimisation) makes you the direct answer in featured snippets and voice search. GEO (Generative Engine Optimisation) helps AI assistants like ChatGPT, Gemini and Perplexity understand and recommend your business.

No. No honest agency can guarantee a ranking, an AI mention or a revenue figure. We take responsibility for research, strategy, execution and continuous improvement, and report results at every review.

We work with dental clinics, aesthetic and beauty clinics, medical clinics, salons and spas, restaurants and cafés, real estate, insurance, manufacturing and trading, professional services and e-commerce brands. The ICP method works for any industry with a clear customer.

Yes. MVP Studio and ICP Magnet are separate services. Once your product is live and you are ready to grow, you can onboard to ICP Magnet at any time.

Meta (Facebook and Instagram), Google (Search, Maps and YouTube), LinkedIn and TikTok. We choose the mix from your ICP, not from habit.

No. Lead generation is part of ICP Magnet. We switch it on once your ICP is built, so campaigns reach people who fit and every lead is followed up.

Choose mainland if you mainly sell to customers across the UAE and want to trade anywhere in the country. Choose a free zone if you mainly trade internationally, online or within the zone and want a simpler setup. A licensed business setup adviser can confirm what your activity needs.

There are more than 40 free zones across the seven emirates, including DMCC, JAFZA, DIFC, Dubai Silicon Oasis, Meydan, ADGM, KEZAD, RAKEZ, SPC, Shams, Ajman Free Zone and Fujairah Free Zone. Each focuses on different business activities.

Dubai Founders HQ is a startup and SME hub launched in October 2025 by Dubai's Crown Prince, as a joint venture between Dubai Economy and Tourism and the Dubai Chamber of Digital Economy. It offers eligible founders a workspace, a learning platform, events and access to investors, with no fee at launch.

Yes. We set up the essentials a new company needs to start selling: website and domain, business email on your domain, social media profiles, Google Business Profile and a WhatsApp channel, all written for your ideal customer.

Possibly. The UAE Golden Visa has an entrepreneur route for founders, an investor route, and since 2026 a talent route that covers content creators and game developers through a nominating authority. Each has its own criteria.

GITEX Global with Expand North Star in December is the biggest for tech and startups.

Every project is scoped after a discovery meeting, because cost depends on your idea, market and scope. Book a meeting and you will receive a proposal with the stages and pricing.

We call you back, hold a short discovery call, then send a scoped proposal. If it fits, we agree the stages and start.

Coming soon. We are launching an online payment gateway, SoftPOS (accept card payments on a phone) and physical POS terminals, connected to the products and websites we build.

Make your business easy to understand and verify: clear service pages that answer questions directly, consistent name, address and phone everywhere, reviews, press mentions and schema markup. Try our free AI visibility check to see where you stand.

Yes. As part of ICP Magnet we set up AI sales agents that answer and qualify enquiries on chat, and AI voice receptionists that answer calls and book appointments, with a smooth handover to your team.