ICP Magnet · Lead generation
Ads that bring buyers, aimed at a proven ICP.
Paid lead generation on Meta, Google, LinkedIn and TikTok is part of ICP Magnet. We switch it on once your Ideal Customer Profile is built, so your budget goes to people who fit and every lead is followed up.
Why the ICP comes first
Same budget. Very different results.
Ads without an ICP
- Targets everyone, so cheap clicks that never buy
- A generic message nobody recognises as theirs
- Leads arrive with no follow-up ready
- Budget burnt testing audiences
Ads on a proven ICP
- Audiences built from your best customers
- A message your buyers recognise straight away
- Landing pages, WhatsApp and AI follow-up in place
- Budget moves to the campaigns that close
Choose your channels
Four platforms. One plan built around your ideal customer.
We choose the mix by where your ideal customers spend their attention.
How a campaign runs
From first click to a booked call.
In one report, you see
Spend, leads and sales on one page.
Cost per leadBy channel and campaign
Lead qualityHow many match your ICP
Response timeHow fast each lead was answered
Booked calls & salesWhich ads actually made money
Lead generation is available to ICP Magnet clients, once the ICP work is done.
Got an idea or a business ready to grow? Let's talk.
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