The team that builds the product and brings the customers.

Rafaideen

Rafaideen is a founder who builds for founders. He has spent his working life on the founder's side of the table: turning ideas into products, products into revenue, and learning first-hand what breaks between the two.

He kept meeting founders with a good idea and a good developer, and still no customers, because building and selling were handled by people who never spoke to each other. He started Eedlee to close that gap: one team that validates the idea, builds the product and brings the customers.

He is an automation and AI agent specialist with a product architect's eye: he designs the sales funnels, automations and AI agents that turn interest into paying customers, and shapes how each product is structured to earn.

Today he leads Eedlee's strategy and its ICP Magnet growth work, helping founders and business owners across the GCC, Asia, Europe and Africa build something that earns.

Ashique

Ashique is the engineer behind everything Eedlee ships. He leads product architecture, infrastructure and engineering across every Eedlee product and every MVP we build for clients, from the first data model to the live product.

His focus is software that is small enough to launch and solid enough to scale: secure accounts, payments, integrations and the analytics founders need to run a business.

He also leads Eedlee's AI work, designing the AI agents that handle research, follow-up and reporting, and manages both our human engineering team and our AI agent team so they work as one.