Stop chasing everyone. Pull in the customers who fit.
An Ideal Customer Profile is the evidence-based picture of the customer you're best placed to win, serve and keep. ICP Magnet builds your whole marketing system around that one picture, so B2B, B2C and D2C businesses get more of the leads that actually buy.
Drag the slider to sharpen the ICP.
Any business with customers worth finding, and startups from anywhere.
Built your MVP with Eedlee? Onboard to ICP Magnet when you're ready to scale.
Not another agency. Your marketing department, already built.
ICP Magnet works as your in-house growth team: strategists, researchers, content and ads specialists, and AI agents working behind them every day. You get the department without building it.
- Recruit an SEO specialist, a content writer, an ads manager and a designer
- Pay salaries, visas, insurance and tools for each hire
- Train them on your business and your customers
- Manage them, and start again when someone leaves
- A complete team of people and AI agents working for you from the start
- No hiring, no visas, no training and no tool stack to buy
- Digital research and market intelligence on your buyers and competitors
- A full marketing plan, funnels and systems built around your requirements
- Magnets built around what is happening in your market: exhibitions, seasons, launches and events in every country you sell to
- Kept up to date as the market moves, with clear reports on leads and customers
We build your ICP from evidence, not guesses.
Six sources feed one ICP architecture. That architecture then drives every page, post, message and campaign.
Same 7 engines. A different system for every business.
Pick an industry, then tap an engine. See how ICP Magnet changes to fit the business in front of it.
Be easy to find, easy to understand and easy to trust.
Three of the engines your ICP meets first. Tap one to see what we run.
Search Engine Optimisation
Ranked when buyers type a search. Technical health, clear headings, service and location pages, local backlinks.
Answer Engine Optimisation
The direct answer in featured snippets and voice search. Question-led FAQs, schema, short quotable answers.
Generative Engine Optimisation
Named by ChatGPT, Gemini, Perplexity and Copilot. Clear entity facts, consistent listings, citable proof.
What your audit looks like.
An example for a typical clinic website in Dubai. Your audit covers the same six areas, with every fix ranked by impact.
More of the right people find you. More of them buy.
ICP Magnet improves every stage between a stranger and a paying customer. Small gains at each stage multiply into far more customers. Enter your own numbers.
Assumptions used
- Reach: +20% from search, AI answers and PR
- Visitors who enquire: 1.5% → 2.5%
- Enquiries that fit your ICP: 30% → 45%
- Qualified leads who buy: 20% → 25%
Illustrative only. Your audit sets real targets for your market, offer and budget.
Your ICP card. One page your whole team works from.
Example for a B2B IT services company in Dubai.
Mid-size firms, 50–250 staff
Logistics and trading companies in Dubai and Sharjah, with an operations manager running IT alone.
Downtime costs them orders
Outdated systems, no in-house IT team, and a recent outage they don't want repeated.
Trigger moments
New warehouse, audit, office move, Q4 budget planning.
"Managed IT Dubai", LinkedIn, referrals
Ask peers first, then compare three providers online.
GM signs, ops manager chooses
Need response-time guarantees and UAE-based support.
Who we stop chasing
Startups under 10 staff and enterprises with their own IT department.
Intelligence first. Volume after.
Foundation
Audit, research, competitors, ICP architecture, tech setup
Position
Website, search, reputation, content foundation
Activate
Visibility, nurturing, funnels, AI employee
Learn
Patterns, optimisation, automation
Scale
Double down on what works, plan what comes next
Your growth department, working every month.
Ads work when they're aimed at a proven ICP.
Once your ICP, message and follow-up are in place, we run paid campaigns on Meta, Google, LinkedIn and TikTok that only target the people who fit. Lead generation is part of ICP Magnet, never a standalone ad service.
How lead generation works- Build the ICPResearch and positioning
- Be foundSearch, AI answers, PR
- Switch on adsAudiences from your best customers
- Follow upEvery lead answered and tracked
- ScaleBudget moves to what closes
How is this different from hiring an SEO or marketing agency?
An agency usually runs one channel. ICP Magnet works as your growth department: research, positioning, search and AI visibility, content, PR, funnels, automation and paid lead generation, all built around one ICP and measured on leads and customers.
What do you need from us?
Access to your website, ad and social accounts, a short onboarding session on your business and customers, and someone who can approve content. We handle the rest.
Can we run only the ads?
No. Paid lead generation is part of ICP Magnet, because ads aimed at an unproven audience waste budget. We build the ICP first, then switch the ads on.
