WhatsApp marketing in the UAE: broadcasts, opt-ins and follow-up that customers welcome

WhatsApp is the main way many UAE customers contact businesses. Used well, it is the highest-response marketing channel you have.

Rules of the road

• Message only people who opted in
• Use approved message templates for marketing
• Make it easy to stop receiving messages
• Keep messages short with one clear action

What to send

• Appointment reminders and confirmations
• Offers for past customers on quiet days
• New product launches for interested segments
• Re-engagement for customers who have not returned

Answer fast

Replies are where sales happen. Use an assistant to answer instantly and pass serious buyers to your team.