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Facebook and Instagram ads in the UAE: a practical guide for local businesses
How UAE clinics, salons, restaurants and real estate firms use Meta ads to bring in leads, and what to avoid.
Instagram and Facebook remain among the strongest lead channels for consumer businesses in the UAE.
What works
- Short, vertical video showing real results or real people
- One clear offer per ad
- Click-to-chat ads that open a conversation
- Instant forms with two or three qualifying questions
- Arabic and English versions of key ads
What wastes money
- Targeting the whole UAE when your customers live in two areas
- Sending ads to your homepage instead of a focused landing page
- Leaving leads unanswered for hours
Measure the right thing
Cost per qualified lead and cost per booking matter more than clicks or likes.
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