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Selling online in the UAE: e-commerce licences, social selling and payments
From social media sellers to full online stores: the licence routes, payment options and marketing basics for UAE e-commerce.
Selling online in the UAE, whether through Instagram, WhatsApp or your own store, needs the right licence and a reliable way to get paid.
Licence routes
- Home-based and social media sellers: Dubai offers an eTrader-style licence for individuals, subject to eligibility
- Online stores: e-commerce activities on a mainland or free zone licence
- Marketplace sellers: check each marketplace's licence and VAT requirements
Getting paid
Use a payment gateway for your website, payment links for WhatsApp and Instagram orders, and cash on delivery only where customers expect it.
Marketing that works for UAE shoppers
- Short video and Reels showing the product in use
- Fast replies on WhatsApp and Instagram
- Clear delivery times and easy returns
- Reviews and user-generated content
Rules, fees and processes change often. Confirm the details with the relevant authority or a licensed adviser before you commit.
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