SEO, AEO and GEO explained: getting found by Google and AI assistants
Buyers now ask AI before they search. What SEO, AEO and GEO each mean, and the basics every business site needs.
Search used to mean Google. Today your buyers also ask voice assistants, read answer boxes and ask AI assistants like ChatGPT, Gemini and Perplexity for recommendations. Each one reads your business differently.
SEO: Search Engine Optimisation
SEO helps your pages rank when someone types a search. The basics are a fast, mobile-friendly site, one clear H1 per page, service and location pages, and links from credible sites.
AEO: Answer Engine Optimisation
AEO makes your business the direct answer in featured snippets and voice search. Write question-led headings, answer in the first sentence, and mark up FAQs with schema.
GEO: Generative Engine Optimisation
GEO helps AI assistants understand and cite you. Keep your name, address and services consistent everywhere, publish clear facts about who you serve, and earn mentions in trusted sources.
Start with your ICP
All three work best when your content answers the exact questions your ideal customer asks. That is why search and AI visibility sit inside ICP Magnet, after the ICP is defined.
